About Us

Reef Fishes of the East Indies app for iPad and Android tablets is the product of a collaboration between the authors of the eponymous three volume hardcover book and 36 Views, a digital publisher in California.


Spanning three continents and a lot of ocean, these are the people and organizations behind this epic app.


Mark Erdmann & Gerry Allen


Mark Erdmann, Ph.D. is a coral reef ecologist,  who has logged nearly 10,000 scuba dives, published 107 scientific articles and four books. In 2004, Mark was awarded a Pew Fellowship in Marine Conservation. Though his work is now largely focused on the management of marine protected areas, his continuing research interests include reef fish and mantis shrimp biodiversity, genetic connectivity in MPA networks, and coral reef restoration techniques.

Gerald R. Allen, Ph.D. is an internationally renowned authority on the classification and ecology of coral reef fishes of the Indo-Pacific region. Dr. Allen served as Curator of Fishes at the Western Australian Museum for 25 years, retiring in 1998. He now works as a full time consultant for Conservation International, conducting marine biological surveys, primarily in Southeast Asia. He is the author of over 39 and more than 400 scientific publications.

Manta Ray

conservation international

Environmental Nonprofit

Building upon a strong foundation of science, partnership and field demonstration, CI empowers societies to responsibly and sustainably care for nature, our global biodiversity, for the well-being of people. Founded in 1987, CI is headquartered in the Washington, D.C. area and employs more than 800 staff in 29 countries on six continents, and has nearly 1,000 partners around the world. For more information, please visit our website at: www.conservation.org or visit us on Facebook, YouTube and Twitter.



Digital Publisher

36 Views is actually one person - Arjun Gupta - who works with a small bunch of his creative friends.  Arjun teamed up with Kerry Tremain, an experienced writer, editor, and designer to develop Reef Fishes of the East Indies app.  Arjun is a publisher, content strategist, and an intellectual property consultant with many years’ experience in commercial, nonprofit, and academic environments around the world. He holds graduate degrees in art history and law. Formerly a Managing Editor of Books at the Aperture Foundation in New York City, Arjun was also a founding member of Bayeux Arts, Inc., an independent Canadian publishing house, before turning to digital publishing in 2010.